About Metricly

The world’s leading companies rely on Metricly to proactively manage the performance of their critical applications and underlying IT infrastructures — physical, virtual and cloud.

Our Monitoring

Metricly replaces human guesswork with machine learning technology to automate cloud monitoring and IT operations performance analysis. The company’s software solution is offered as a service (SaaS) and allows users to visualize, isolate, and proactively remediate IT performance issues across a variety of data sources before they impact the business.


Rembrandt Venture Partners (RVP) was established in 2004 to provide private equity capital to early stage technology companies. Rembrandt invests in a variety of sectors including Internet infrastructure, application software delivered as a service, communications, next generation wireless sectors and new media convergence.

RVP’s partners have founded and operated a number of successful private and public technology companies including Opsware (Nasdaq: OPSW, acquired by Hewlett Packard for $1.5B) and Kiva (acquired by Netscape).

For more information visit rembrandtvc.com.

Bowery Capital is an early-stage venture capital investor focused exclusively on founders looking to modernize business through technology. As more and more internet natives drive purchasing decisions, Bowery Capital believes that roughly $468B will change hands over the next 10 years as old products are replaced with new. In addition, the firm believes that the key ingredient to early success is revenue and customer growth, and as such provides various products and services through their Acceleration Team that portfolio companies can leverage to develop a strong early base. This combination of a focused thesis and support system are the cornerstones of Bowery Capital’s investment approach.

For more information visit: bowerycap.com.

MK Capital is a venture capital firm that invests in software, digital media and outsourced services. Each of the Fund’s principals has substantial operating experience and a proven track record of helping small business grow successfully.

To date, the Fund has made sixteen investments, including: Bladelogic (Nasdaq: BLOG, acquired by BMC for $800M), Apex Learning, Buzznet, and Smoothstone.

For more information visit www.mkcapital.com.


Bob Farzami


Prior to Netuitive, Bob was Entrepreneur-in-Residence at Bessemer Venture Partners and Venrock. Before, he was a member of the founding management team and led corporate development and merger and acquisitions at Breakaway Solutions, a publicly-traded IT services company. Previously, he was Director of Technology at AT&T Local Services (ALS) and also led efforts in technology planning at Teleport Communications Group (acquired by AT&T) and ANS Communications (acquired by AOL). Earlier in his career, Bob conducted research on multimedia applications at the Center for Telecommunications Research (CTR), an industrial consortium sponsored by IBM, GTE and the National Science Foundation, and designed hardware and software while at Unisys Corporation.

Bob holds a B.S. from Drexel University and an M.S. from Columbia University.

Shawn Parandeh


Elizabeth Nichols

Chief Data Scientist

Elizabeth A. Nichols (Betsy) is Chief Data Scientist at Netuitive, Inc. In this role she is responsible for leading the company’s vision and technologies for analytics, modeling, and algorithms.

Betsy’s career includes positions as university faculty, in Federal government, private enterprise, and in operational and/or advisory/governance roles in several start-ups and two charitable foundations. Betsy has applied mathematics and computer technologies to create systems for war gaming, space craft mission optimization, industrial process control, supply chain logistics, advertising networks, IT security and risk models, and network and systems management. She has co-founded three companies, all of which delivered analytics to commercial and government enterprises. Betsy graduated with an A.B. from Vassar College and a Ph.D. in Mathematics from Duke University. Check her out on LinkedIn for more information.

Brian Spindler

VP of Engineering

Brian is Vice President of Engineering at Netuitive. He leads Development, Quality Assurance, and Support and is focused on delivering enterprise quality products and support.

Brian started with Netuitive almost 10 years ago and his experience in a wide variety of R&D roles at Netuitive make him uniquely qualified to lead the engineering team. Starting as a Systems Integration Engineer, Brian then took on the Development Manager and Director roles in Engineering before being promoted to Vice President. In these roles he was instrumental in the evolution of Netuitive into the enterprise-class open analytics platform that it is today.

Prior to Netuitive, Brian held engineering and management positions with Ruesch International (now Travelex) and RAB Electric. His introduction and education in Information Technology comes courtesy of the US Navy and Brian is a big fan of the Super Bowl Champion Baltimore Ravens.

Jason Simpson

VP of Operations

Jason Simpson is the Vice President of Operations at Metricly, leading the teams that support customers, sales, and partners across the company. With over 18 years of enterprise software experience in product development, product management and solution delivery, Jason is distinctively suited to lead the company’s growth and customer success.

Prior to joining Netuitive, Jason held leadership roles at Software AG, webMethods, Accenture and American Management Systems (AMS). In the customer facing roles he managed multi-million dollar engagements for both the U.S. Postal Service and the Department of Defense. Previously, as the Director of Product Management at Software AG and webMethods, he successfully managed multiple product releases with a specialty on commercialization and product adoption. Jason strives to always strike the right balance between product, process, and resources to achieve customer goals and financial objectives.

Jason Simpson holds a BS in Biology from George Mason University.

Travis Tidball


Travis Tidball is Chief Marketing Officer at Netuitive, Inc., responsible for branding, marketing strategy, and all related advertising and promotional activities for the company.

Travis brings significant experience setting the marketing vision and running execution for B2B technology companies, including deep understanding of inbound marketing best practices, demand generation, search engine optimization, internet advertising, product marketing, and customer delight. Prior to joining Netuitive in April 2016, Travis served as Vice President of Marketing at DigiCert, Inc., the leading encryption and authentication provider for modern website infrastructure and Internet of Things devices.

Travis earned a bachelor’s degree in general studies, management emphasis from Brigham Young University. In 2012, Travis was awarded “Marketing Professional of the Year” by Utah Business Magazine.

Join Our Team

We are technologists at heart looking for like-minded folks to join our fast-paced environment.

Explore Career Opportunities